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Small business owners are missing the boat and costing themselves money when they insist on massive automation.  A lot of owners–even ones not making a lot of money–are trying to create layers and funnels for their customers to go through.  They are defining social media success as something it’s not–getting customers to self select and [...]

DESTROY TWITTER: A Small Business Sales Guide
View more presentations from Igreenleigh.

Sales shouldn’t be a dirty word in the world of social media.
I fully understand why we often knock salespeople and their tactics. No one likes to get those calls or question whether someone is being “genuinely” friendly or “just trying to sell us something”. Sleazy salespeople have managed to ruin the professional reputation of their [...]

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